Scope: Website design · Print & digital marketing · Direct mail campaign
Torpedo Factory Office is a multi-tenant property along Alexandria’s waterfront, adjacent to the Torpedo Factory Art Center. Working within the building’s existing bold, orange-forward branding and creative context, the leasing marketing leaned into a youthful, energetic tone that allowed for more unexpected office messaging. I supported the effort through a cohesive suite of print and digital deliverables—including a property website, brochure and floor plans, targeted email campaigns, and a seasonal direct mail initiative inspired by Old Town Alexandria’s designation as the “Ice Cream Cone Capital of the World,” using playful, place-driven design elements to create memorable connections across touchpoints.
Project Awards:
- American Graphic Design Award for Direct Mail (GDUSA, 2024)
- American Digital Design Award for Website Design (GDUSA, 2024)
Torpedo Factory Office is a multi-tenant property along Alexandria’s waterfront, adjacent to the Torpedo Factory Art Center. Working within the building’s existing bold, orange-forward branding and creative context, the leasing marketing leaned into a youthful, energetic tone that allowed for more unexpected office messaging. I supported the effort through a cohesive suite of print and digital deliverables—including a property website, brochure and floor plans, targeted email campaigns, and a seasonal direct mail initiative inspired by Old Town Alexandria’s designation as the “Ice Cream Cone Capital of the World,” using playful, place-driven design elements to create memorable connections across touchpoints.
Project Awards:
- American Graphic Design Award for Direct Mail (GDUSA, 2024)
- American Digital Design Award for Website Design (GDUSA, 2024)
