The Gallup Building
A character-driven brand and marketing campaign
Scope: Brand positioning · Visual identity · Print & digital marketing collateral · Email marketing
At 901 F Street NW, the Gallup Building brings together the historic Old Masonic Temple and modern office space within a single, character-driven asset. I led the development of a refined brand identity grounded in historical research and site visits, positioning the property as a distinctive multi-tenant opportunity in downtown Washington, D.C. Each touchpoint was intentionally designed to elevate the building’s legacy while generating renewed interest among prospective tenants.
Project Awards:
- American Digital Design Award for Social Media Marketing (GDUSA, 2025)
- Award of Excellence for Best Marketing Program (NAIOP DC|MD, 2024)
- American Digital Design Award for Email Campaign Design (GDUSA, 2024)
- American Graphic Design Award for Brochure Design (GDUSA, 2023)
At 901 F Street NW, the Gallup Building brings together the historic Old Masonic Temple and modern office space within a single, character-driven asset. I led the development of a refined brand identity grounded in historical research and site visits, positioning the property as a distinctive multi-tenant opportunity in downtown Washington, D.C. Each touchpoint was intentionally designed to elevate the building’s legacy while generating renewed interest among prospective tenants.
Project Awards:
- American Digital Design Award for Social Media Marketing (GDUSA, 2025)
- Award of Excellence for Best Marketing Program (NAIOP DC|MD, 2024)
- American Digital Design Award for Email Campaign Design (GDUSA, 2024)
- American Graphic Design Award for Brochure Design (GDUSA, 2023)
