hope&plum
Website Design
hope&plum is a woman-owned and operated e-commerce business that aims to turn parenting challenges into empowering opportunities. Looking for a fresh interface design to accompany the launch of two new types of baby carriers, I was able to refresh hope&plum's website to support the customer's purchase journey. The challenge with this project was to educate, inspire, engage and connect customers while maintaining a delicate, minimal brand style as well as usability and optimization.
